DEPLOYED
AGENCY
Fast Food Franchise Request Routing
Automated request routing system that analyzes incoming emails and forwards them directly to appropriate franchisees.
Challenge and Approach
The work started with a real operating problem, not a polished brief.
The value in these engagements comes from narrowing ambiguity quickly and turning that clarity into a working path the team can execute.
The Challenge
A rapidly growing national franchise brand struggled to handle incoming requests from across the country. Customer emails from catering inquiries to complaints were all routed manually by head office staff, causing delays and missed opportunities.
Our Approach
We built an automated request routing system that analyzed incoming emails and forwarded them directly to the appropriate franchisee based on location and request type. The system also provided real-time notifications to franchise owners.
Results
Delivered outcome
Reduced manual routing workload by 80%, improved customer response times, and increased visibility for franchisees handling customer interactions.
Technology
Tools used to support the engagement.
The technology stack matters, but it is downstream of the operating problem. These are the tools used to support this implementation.
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